The free version of Google Analytics is enough to manage your website's SEO. It is a particularly effective practice if you pair Google Analytics with Google Search Console.
Google Analytics offers an easy and free way to track and analyze your website visitors. You may have thousands or even millions of visitors every month, but those visitors are practically meaningless if you don't know anything about them. With its reliable web analysis and reporting tools, Google Analytics can help you get the most out of your visitors and eventually convert them into customers.
In addition to tracking the number of visitors, Google Analytics provides key information about how your website is performing and what you can do to achieve your goals. You can track everything from how much traffic your website is getting to where that traffic is coming from and how visitors are behaving. You can even monitor social media activity, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions.