What is SEO?

What is SEO?
SEO (Search Engine Optimization) is a process of improving the organic visibility of the site through search engines (Google, Yahoo, Bing).
When customers are looking for online information on a request that is related to our products or services, it is important to fight for a higher ranking in organic results.
If the company aims to be recognized as a brand on the Internet, it is necessary to carry out on Page and OFF Page actions on the pages of the site. This includes work on both the technical part and the content of the site.
It is important that the site is easy to read from bots and search engines, but at the same time interesting for the people who visit it.
A well -structured site with quality content, useful internal and external links will lead to increased traffic and purchases, respectively.
SEO Optimization will take the top positions in organic (unpaid) results in SERP (Search Engine Result Page).