What is the use of Incognito mode?

What is the use of Incognito mode?
An easy way to find out what results your user sees when searching for a keyword on Google is by using incognito mode. This SEO mode is one of the best free SEO tools that will always get you unbiased and "clean" web searches.
Using the autofill options will give you suggestions for semantic keywords to use. Incognito search is useful because it shows where you really rank on a results page for a given term.